Lights! Camera! Conference! ASG visits L.A. for 2011

The American Sewing Guild (ASG) held its 2011 annual conference in Los Angeles, CA, from Aug. 18-22. Among the several hundred attendees were a group from the ASG Chicago Chapter. We send a big thanks to National and the L.A. chapter for making this a fantastic conference.

For anyone who has never attended conference, imagine a few hundred ASG members in one location with classrooms, an exhibit/vendor hall, and access to fabric shopping. It’s wonderful! Even if you attended alone, there are no strangers at conference because we all have a common interest: sewing. Mary Ann R., one of the Chicago members, explained, “The conference is a way of bonding with your peers and this happened to me the moment I entered the shuttle at the airport with other ASG members. Everywhere you went, there was another ASG member with a big smile and ‘Hi!'” This statement is so true. In fact, I had a mini-reunion with some of the ASG members I meet on the April 2010 Sew Many Options tour to New York with Marsha McClintock and Marla Kazell

Conference mostly focuses on workshops and classes and this year there was a wide variety from which to choose and those were primarily offered in two- to three-hour slots. “The classes brought out your creativity and made you think outside the box.  With each one, you walked away having learned something new,” said Mary Ann R.

Here are some highlights from some of the Chicago members who attended.

My Purses by Design handbag. Love it!

Purse Basics with Pamela L. Day and Roseanne Lauters of Purses by Design held a special half-day class on Aug. 18 that I attended and walked out with a fantastic handbag. Pamela and Roseanne prepped the class by having all the fabric pre-cut and interfaced. All we had to do was insert the magnetic snap and sew. It was a blast. They use a special interfacing for the lining that helps keep the bag stable but flexible. This was one of four classes the PbyD ladies offered.

Marie Yolande teaching "On the Edge." Wendy G. said Marie turned a hotel meeting room into a couture atelier.

On the Edge with Marie Yolande taught ASG members Wendy G. and Elizabeth H. the beauty of edge finishes and how they can “separate the amateurs from the professionals.” Marie, who has an extensive background in french needlework, showed the class how to use custom piping, shirred and ruched trims, and many other edge techniques. Wendy G. said it was just like being in an couture atelier.

Liz H. showing off her sample of fringed wool in the the "On the Edge" class

Sharleen from ASG Chicago attended Vest-S-Cape with Marsha McClintock of Saf-T-Pockets and walked out with a finished cape/wrap. [We’re waiting for a stunning photo of Sharleen in her cape; check back later to see it!]

It’s almost impossible to list all of the workshops we attended. If you’d like to see who taught, the 2011 conference brochure is still posted on the ASG national website.  Some of the others that quickly come to mind are: Christine Haynes‘ Creating Runway Looks at Home, Katrina Walker‘s Sensational Seams, Diane Ricks‘ Washaway Stabilizers, Anne St. Clair‘s Bra Fit. To read more about the workshops, visit Connie’s post As seen at the ASG National Conference or Celeste’s site “Sew Much Fun” for ASG Conference Reviewed.

Rami Kim's cathedral window coat.

One last class I’d like to mention is Hand Smocking with Rami Kim. She had the class work on two samples and something that seemed so difficult actually was incredibly easy. North American Hand Smocking is a lot of connecting the dots to create the design of your choice. These puckers and pulls of fabric create stunning designs for blouses, jackets, purses, or any item. Rami taught a few other classes on fabric folding, or Chopkey, as she refers to it in her native Korean language. She also displayed a beautiful gold coat done in Cathedral Window pattern.

For English Smocking, visit Vaune, one of the vendors at the conference. She had a beautiful selection of fabric and sold pleaters.

A conference wouldn’t be complete without shopping and tours.  The conference had a exhibit hall for shopping and we made that most of that! But the best is L.A.’s downtown fabric district. It’s maze that could take you weeks to go through. Thankfully a group of the ASG L.A. chapter members put together a handy guide to point out a few spots to visit if you were running short on time. It’s a crazy mix of elegant and inexpensive textiles and trims. From home dec to silk to basic cottons, there was no shortage. If you are visiting on your own, some places you might want to hit in that 8th and 9th street area are: L.A. Fred’s for home dec; Eco Fabric for home dec and Tex Carmel for silks and linens; Trim 2000 for (you guessed it) trims; Michael Levine and Michael Levine’s Annex from just about everything; and off the beaten path were B. Black and Sons for a “step back in time to what a fabric store would be like in the 1920s and 1930s.”

Connie (L) and Wendy (R) with Judy Fitzgerald of Sawyer Brook Fabrics at breakfast. Wendy was thrilled she meet the lady who cuts her fabric and processes her internet orders.

A few of us stayed through Monday to take advantage of some of the fabric shopping tours to Santa Barbara Lace and Textile and another to the Fashion Institute of Design and Merchandising (FIDM) and more fabric shopping. The FIDM group was definitely the most packed with three busloads of ASG members. Sharleen and I made it to the bus that started the tour at Mood in L.A. And even thought I don’t have a photo of this to prove it, I do have witness . . . we meet Burt from Project Runway at Mood! He was so nice and posed for pictures with anyone who asked. You guessed it, I didn’t ask to have my photo taken, but I did wish him luck.

I could go on and on about the L.A. trip. It was a blast. The 2012 annual conference will be in Houston, TX from Aug. 16-20 and 2013 will be in Arlington, VA. Hope we see you at both!

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